We take a platform agnostic approach when managing campaigns. Different platforms are used to connect consumers at each stage of the purchasing path. We’ll take the time to learn about your business, audience and goals to recommend the best mix for you.
Programmatic
We focus on prospects who convert in brand safe and fraud-free environments. Our cross-device media buying reaches the right consumer at the point of conversion. The CoxNext cross-channel optimization maximizes and outperforms client baseline KPIs.
Search
We deliver PPC Solutions that deliver a positive ROI for your business. With CoxNext, we offer search engine management for businesses both big and small with the same attention to detail. We offer strategy and a tailored approach to our campaigns to get you the clients that will best enhance your business goals.
Social
The CoxNext social strategy is centered around creating and building the best audience to maximize performance. Combining human and machine learning, we optimize towards data points to find the right consumer and maximize engagement.
Advanced Data
CoxNext has powerful partnerships that allow us to layer in data to precisely identify the right prospects, eliminate waste and increase campaign performance. In addition, CoxNext offers our clients their audiences media consumption, brand affinity, demographics and audience introductions information only available with the CoxNext Site Analysis Tag. In addition, our personal values analysis identifies our clients audiences most important values to help align their advertising messaging and creative. The CoxNext Site Analysis Tag informs offline marketing efforts as well as to optimize digital marketing campaigns.
Omni-channel
As the customer journey becomes more complex and more options for customer brand interactions evolve. More than ever, it is important to reach your customer in the way they want to be reached and where they want to be reached on their individual path to purchase. The foundation of CoxNext’s Omni-Channel approach is the idea that everything in your digital advertising plan works together. We identify specific KPI’s by customer path and optimize the campaign across various channels with the goal of finding the mix that performs the best for you.
Video Production
Our video storytelling offers all three stages (pre, production and post) of the video echo-system. Our pre-production involves scriptwriting, research, storyboarding and logistics to ensure we create an array of video content that will connect with the ideal audience. This allows us to capture the video or photography imagery which creates emotional responses to drive action with video. Our post-production crafts our client’s visual story to form strong bonds between brand and their audience.
Native
Native advertising and content marketing are key to a comprehensive digital presence in 2020. Our expert content creation team made up of experienced journalists helps our partners hone their message and story for both new audiences and existing customers. CoxNext also has one of the largest native advertising networks to help distribute that content, with the ability to place clients’ content on some of the largest, most respected publishers on the web. We offer content creation that ranges from long-form video to text stories, to quizzes and other interactive presentations.
OTT
TV viewers are increasing their amount of time watching premium video content via smart, internet-enabled TV’s and OTT video services. CoxNext identifies and locates both Cord Shavers and Cord Cutters by their audiences and demographics within specific geo-regions which maximizes clients TV budgets.
Digital Creative
At CoxNext, we design creative that looks great and makes a measurable impact on your business. Our experienced creative professionals fuse data and artistry to scientifically build digital advertising that makes your call-to-action pop. Pop that converts online users into actual customers.
Ecommerce
CoxNext offers a full funnel-path-to-purchase ecommerce program for your customers. Our platform includes: Display, social, native, video, SEM and the ability to layer in Amazon and other purchasing data. Our difference is in how we optimize dynamic shopping ads across multiple platforms and stages on the path to purchase with the goal of rocketing your return on ad spend.
Research
You can count on CoxNext research to identify and help reach your customers more often. This ensures your message and creative aligns with your target audience. This allows your media to be targeted to the right place in the moment consumers are choosing where to buy.
Website Design
We take existing or new sites to the next level! Our unique approach of weaving together brand, original content, video/photography and user experience allows for innovative websites that produce results.