ENTERTAINMENT
CASE STUDY
MULTI-LOCATION REGIONAL FAMILY
ENTERTAINMENT CENTER
ADVERTISER OBJECTIVE
Increase Birthday Parties/Lane Rentals/Corp Events.
CoxNext SOLUTION
We recommended moving their Paid Search to our Media Strategy Team, while also building a full funnel sales generating solution utilizing Search/Data Driven Programmatic to reach families for birthdays parties and LinkedIn to target Corp office managers for Corp Events.
We also implemented conversion tracking to show revenue booked from our campaign.
12X Return on Ad Spend for birthday parties in 2nd month of campaign.
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