Your Brand Can’t Be Everywhere at Once
But an omni-channel strategy is the next best thing In an age where social platforms are introduced about as often as new flavors of potato chips, many brands (and people) fall into a trap. Should we be on that? Should [...]
Q&A: eSports is real and it’s way bigger than you think
If you’re over 40, the whole concept of eSports probably sounds like a joke. People paying good money to watch other people play video games? Seriously? Yes. Seriously. In 2018 there were 215 million occasional viewers and 165 million self-described [...]
Facebook Pixel 101
The Facebook pixel is simply a chunk of code. It sits silently and invisibly within your website. It’s only triggered when someone does something on your site (buys something, subscribes to something, etc.) Once an action occurs, it’s triggered. And [...]
Bringing stem to students
Imagine a world where Netflix makes your kids smarter, and Youtube is safe. A world where K-12 children can live-stream classes from the very best instructors in courses like robotics, microbiology, chemistry and engineering (like Peleton classes, but for STEM [...]
Q&A: Using Snapchat to increase college enrollment
Reaching very young people (13-24) has become increasingly difficult for advertisers. They’re generally not on Facebook and they’re using Instagram less and less. This is especially problematic for higher education clients. Luckily Snapchat seems to have emerged as an [...]
eMeet the Cord Cutters
An intro to advertising to cord cutters Before we dive into who’s cutting what and how to reach them, let’s look at the numbers. Here’s what Roku found in 2019. 7 Million people have cable. 8 Million people used to [...]